Before profile completion

All the action items are indicated for future use

in the first glance

Once started with profile completion

All the action items, interviews, appointments, profile overview

come under One Dashboard

The portal also contains recommended jobs and AI nudges the user to upskill or improve his profile for further matches

It shares effective networking opportunities within the user’s domain and recommends upskilling workshops and events happening around him as well as Online.

Agentic AI Approach in order to get the best help from AI Advisor

Due to NDA constraints, get in touch for a 1:1 end to end prototype demo

Workforce

Discovery to Innovation

Workforce

Management

Monalisa

My Role

User Research

Innovation

User Experience

Hybrid Design

Duration

2 months

Industry

Online Recruitment

Job seeking

B2B

Problem Statement

Jeff, a skilled accountant, seeks to return to work after a family hiatus. He faces challenges like outdated job listings and poor recruiter communication. Discovering the Workforce Portal, he receives personalized job matches and upskilling advice, ultimately securing a competitive job offer and revitalizing his career.

We focused on

building a Personalized,

GenAI-powered portal

for smarter job matching.

About the Portal

AI-powered career platform with smart matching, upskilling, and hiring tools for seekers and employers.

AI Advisor

Get personalized career guidance.

Get personalized career guidance.

Generate Resume

Generate Resume

Build a standout resume instantly.

Build a standout resume instantly.

Upskill Yourself

Upskill Yourself

Learn new skills with recommended courses.

Learn new skills with recommended courses.

Build Your Career Path

Build Your Career Path

Visualize and plan your career journey.

Visualize and plan your career journey.

Get Hired Faster

Get Hired Faster

Connect directly with top employers.

Connect directly with top employers.

Purpose of the Portal

The purpose of the Workforce Empowerment Portal is to close the gap between job seekers and employers by leveraging GenAI for greater efficiency, personalization, and impact.

Quantitative Research

We conducted user research to understand the needs and challenges of our workforce.

75%

resumes rejected due to formatting, keywords.

48%

employers struggle finding right skills.

52%

feel applications disappear without feedback.

67%

want personalized, not generic recommendations.

58%

fear skills outdated within years.

Meet Jeff

Jeff Doe

Accountant

About

35

New York

Masters in accounting

Employee

Maslow Pyramid

Self Actualisation

Love Belonging

Safety

Physiological

Esteem

Background

Jeff is a seasoned accountant with over 6 years of experience. He took a year off to care for a family member and is now eager to re-enter the workforce. He has a strong educational background in finance and accounting.

Goals

Secure a leadership role in a reputable company.

Enhance his skill set to align with current market demands.

Build a professional network within the industry.

Motivations

Desire to stay updated with the latest industry trends and technologies.

Passion for mentoring and leading teams.

Interest in utilizing AI and other advanced technologies in his work.

Pain points

Keeping up with rapid technological advancements in his field.

Balancing work and personal life, especially after a year-long break.

Overcoming the stigma of being out of the workforce for a year.

"I believe in continuous learning and adaptation. The job market is ever-changing, and so should we."

More User Personas

We built multiple more user personas based on interviews and target audience across domains

Competitive Analysis

To understand where Workforce stands in the job market landscape, we analyzed leading platforms,

Naukri, Indeed, Hirist, and LinkedIn. While these platforms offer scale and reach, they often lack personalization, integration, and intelligence. This analysis highlights how Workforce fills these gaps with a GenAI-powered, user-first approach.

Feature

Workforce

Naukri

Indeed

Hirist

LinkedIn

Personalized AI

AI-powered recommendations tailored to your skills and career goals.

Limited AI capabilities.

Basic AI job matching.

Some AI features for job matching.

AI-driven job suggestions.

All-in-one career ecosystem

Comprehensive platform for job searching, networking, and career development.

Primarily focused on job listings.

Job search and company reviews.

Focus on tech and startup jobs.

Professional networking and job postings.

Real-time upskilling

Access to courses and resources to enhance your skills in real-time.

Limited upskilling resources.

Some learning resources available.

Focus on tech skills development.

Learning courses and skill assessments.

Smart nudges

Proactive suggestions and guidance to optimize your job search.

Limited proactive guidance.

Basic job alerts.

Some personalized job alerts.

Notifications for job opportunities.

Transparent job matching

Clear insights into how your profile matches job requirements.

Limited transparency in job matching.

Basic job matching criteria.

Some transparency in matching.

Job matching based on profile and connections.

Inclusive AI design

AI algorithms designed to minimize bias and promote equal opportunities.

AI fairness not explicitly addressed.

AI fairness not explicitly addressed.

AI fairness not explicitly addressed.

AI fairness not explicitly addressed.

Advanced employer tools

Robust tools for employers to manage hiring and connect with candidates.

Basic employer tools.

Job posting and candidate search.

Tools for hiring tech talent.

Recruiting tools and talent sourcing.

Information Architecture & Process Flows

These details cannot be shared and are a subject to NDA (Non Disclosure Agreement)

How can one find jobs on Workforce

We have innovated this platform in order to fit the best practices and trends in the job market. This platform includes both the approaches

Site Maps

Snippets of Low Fidelities and discovery sessions

Snippets of Mid Fidelity Wireframes

Snippets of High Fidelity Wireframes

Before profile completion

All the action items are indicated for future use

in the first glance

Once started with profile completion

All the action items, interviews, appointments, profile overview

come under One Dashboard

The portal also contains recommended jobs and AI nudges the user to upskill or improve his profile for further matches

It shares effective networking opportunities within the user’s domain and recommends upskilling workshops and events happening around him as well as Online.

Agentic AI Approach in order to get the best help from AI Advisor

Due to NDA constraints, get in touch for a 1:1 end to end prototype demo